9 Creative Tactics to Turn Your Team into Product Gurus
Welcome, intrepid company owners, savvy sales managers, and keen trainers! If the term ‘product knowledge’ typically brings to mind yawning staff members and dust-laden training manuals, prepare to have your world turned upside down. In the vast galaxy of salesmanship, having a team of knowledgeable product gurus is akin to owning the ultimate secret weapon. But fear not, for today we’re serving up a platter of playfulness packed with nine creative tactics to transform your team into absolute product connoisseurs.
Tactic #1: Create a Product Storytelling Saga
Who doesn’t love a good story? Spin your product features into compelling tales. Each feature becomes a chapter. And remember, every hero’s journey has challenges – integrate solutions your product offers in face of common customer hiccups.
Tactic #2: The Product Knowledge Relay
Pass the baton of knowledge with an actual relay! Set up a track around the office, and with each lap, your team members answer a product question. Get it right, and sprint on. Get it wrong, and it’s time to review the product specs!
Tactic #3: The ‘Sell Me This Pen’ Workshop
Invoking the spirit of sales legend, have your team go head-to-head selling everyday items to their peers with gusto. Then, switch it up to your products. They’ll master the art of persuasion in no time.
Tactic #4: Product Trivia Night
Why should happy hour be just about small talk? Introduce product trivia. Reward correct answers with fun incentives. It’s not just a game – it’s a way to make product details stick.
Tactic #5: The Product Hackathon
Gather your team for a burst of cross-functional brainstorming to find new uses or improvements for your products. It enhances product understanding and paves the way for innovation.
Tactic #6: ‘A Day in the Life’ Role Play
Encourage team members to step into the shoes of the ultimate consumer. By day’s end, they’ll not just sell your product, they’ll deeply understand the customer experience.
Tactic #7: The Video Challenge
Arm your team with a camera and a mission: create short, punchy product explainer videos. The catch? They’re judged on clarity, creativity, and how viral they go internally.
Tactic #8: The Feedback Loop
Host a session where frontline team members share real customer feedback, both the good and the unflattering. Learning from real-world interactions is priceless.
Tactic #9: Cross-Departmental Teach-Ins
Once a month, invite a member from a different department to share unique product insights. Your customer service team has a wealth of knowledge just waiting to be unlocked.
The Dark Side of Ignorance
Now, as the old saying goes, ‘You don’t know what you don’t know.’ But in the context of product knowledge, what you don’t know can lead to the sales floor’s version of a Shakespearean tragedy. Imagine a star salesperson stuttering when a client asks a detailed question about your new product line. The outcome? A tarnished brand reputation and a hit to the bottom line.
Join Forces With Sqilz
When it comes to keeping your staff trained up and sharp as lightsabers, Sqilz is your trusty droid sidekick. This ingenious app turns product learning into an interactive game – your team won’t just learn, they’ll have fun doing it. Missions, leaderboards, and real-time feedback ensure that your salespeople increase their efficiency faster than a hyperdrive activation. So what are you waiting for?
Use the Sqilz app to gamify your product knowledge and increase the efficiency of your sales people — may the sales force be with you!