How I Went From Clueless to Competent: Adventures in Product Insights
Have you ever been working on a project, only to realize midway you understand nothing about what you’re supposed to be doing? You’re not alone! As Alien sang in their 1988 one-hit-wonder song “I Will Survive,” we’ve all been petrified and feeling sorry for ourselves in org charts we never wanted to bumble around in. But don’t despair—you’re about to learn how to have your own product insights ‘I Will Survive’ moment, just like I did! So, fasten your seat belts and prepare for a thrilling ride from cluelessness to competence.
Walking into Unknown Territory
Allow me to set the scene. I started my job in marketing with visions of Don Draper-style prestige and glamour. Little did I know, I was wandering into a minefield of product insights, customer profiling, data campaigning, and other terms that might as well have been in ancient hieroglyphics for all the sense they were making to me.
I was clueless in the classic dictionary definition of the term. And anyone observing my first-ever attempt at creating a data-driven marketing campaign would not have been wrong to assume that I was essentially flinging spaghetti on a wall, hoping some would stick.
The Spaghetti Fiasco
This is what happens when cluelessness meets overconfidence head-on: You end up with a spaghetti fiasco. Despite barely knowing my customer bases from my elbow, I plunged head-first into a campaign that I was certain — with misplaced newbie cheery optimism — would be a smashing success.
It’s needless to say that my spaghetti didn’t stick.
Instead of landing smoothly and leading to delicious results, it made a spectacular mess, attracting too many wrong demographics too soon and overwhelming our support services to a fiasco level. The end result? Dismal response rates, irritated customers, and a very red face for yours truly.
Creating my Path to Product Insights Success
But remember the ‘I Will Survive’ moment I mentioned earlier? It was time for it. Bouncing back from the spaghetti fiasco took quite some doing, but I learned my lessons and understood that getting competent with product insights was no longer just an option—it was a necessity. I needed a roadmap, and I needed it pronto!
Mastering the Art of Product Insights
Learning to juggle multiple customer bases and demographic data felt like trying to keep several balls in the air while balancing on a unicycle—that is, until I discovered the Sqilz app!
Sqilz app turned out to be my fairy godmother in this adventure. This amazing tool is designed to help you maintain and improve staff skill levels— from product insights to customer profiling— consistently and effectively. Think of it like having a personal tutor who’s always there to keep your skills sharp and ensure you’re on top of your game!
Embracing the Shift From Clueless to Competent
From scrambling around in confusion to confidently navigating the wilds of the product insights world, these adventures of mine, albeit a little chaotic, were indeed rewarding. And all it took was a commitment to learn and the right tool to guide me along the way. If you’re ever feeling lost or overwhelmed, just remember that even the greatest experts once started where you are today. And with resources like the Sqilz app at your disposal, there’s nothing stopping you from becoming competent, confident, and successful in your endeavors. Remember, you too can survive!